My friend Lolla (High Heels for Men) just posted some pics by the photographer Greg Kadel. He certainly attempts to redefine male beauty in his editorials for Numero Homme.
His style is liberal with ornaments, almost baroque at times, and extremely creative.
Like in these B&Ws with rock-star-of-the-70's-looking hairdos, high-heeled shoes, and heavy makeup...
Or this one with Eighteen-century wigs and a the vampire-looks:
Or a homo-erotic one, with gorgeous, richly embellished, mirror-studded, Oriental-looking garments
There are plenty more photos at the artist's site: